Search Engine Optimisation
Correct analysis and data from your website including correct coding and content in combination with analytics tools in order to organically position your website higher in the search engine results page ( SERP). Works best as an integrated marketing approach alongside other strategies.
I employ the following tactics in a fundamental SEO strategy:
- Analysis of your current website, benchmarking and objectives.
- The use of title and meta description tags
- H1 through to H6 tags, as well as alt tags.
- Monitoring crawl errors, sitemaps and robots. txt files
- Listing with Google My Business
- Listing with the correct location specific directories. ie: Yelp.
- Integrating online reviews into your SEO strategy
- The use of schema markup
- Research, analysis and implementation of relevant long-tail keywords in content.
- Generation of quality backlinks.
Should your website require any extensive technical corrections, I work with great developers that are available to assist.