Analytics & Strategy
A digital strategy is incremental to the success of your marketing campaign. It determines your brands’ objectives, and how you plan on achieving these objectives. It encompasses the following components in order:
- Business objectives
- Situational analysis & benchmarking, including competitor analysis
- Budget & resource allocation
- Determining key performance indicators (KPI’s)
- Integration of digital marketing channels & platforms, evaluating the consistency of brand identity, tone and content strategy.
- Audience segmentation and split testing
- Campaign analysis reports and review against KPI’s
- Improvements and iteration
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A digital marketing strategy is vital in pinpointing the direction your business will take to succeed in its objectives. It involves a situational analysis with benchmarking, objective setting & KPI’s used to measure success. Audience profiling, campaign performance, as well as A/B testing are done with analytics data which is invaluable in the running of any targeted digital marketing campaign.
Get noticed on social media! Drive audience engagement and business credibility with relevant and accurate social media content and management including promotional campaigns. Boost your blog’s traction and awareness with informative, targeted and quality content.
Correct analysis and data from your website including correct coding and content in combination with analytics tools in order to organically position your website higher in the search engine results page ( SERP). Works best as an integrated marketing approach alongside other strategies.
PPC campaigns are goal orientated to achieve the best ROI. Increasing your exposure to the correct audience at the correct time, on the right budget. Perfect for time sensitive promotions. Need to build your brand’s awareness? Maximize your impressions with a highly targeted, integrated digital display campaign.